Motorcycle accidents occur all too often. According to Trial Justice Lawyers, roughly 75% of all motorcycle accidents involve the motorcyclist and another car. Of these, most are consequences of the motorist failing to see the motorcyclist in turning, lane-changing, merging or moving through an intersection. I intend to raise awareness to motorists of the importance of alertness while driving, specifically in regards to noticing motorcyclists, in a local setting. Through various souvenirs, such as stickers, air fresheners, and hoodies that appeal to both the motorist and the motorcyclist, I hope to encourage drivers to conduct their endeavors with attentiveness by use of these little reminders.