Jack Wiehn

PFP: How Users Shape and Are Shaped by Social Media

This project explores how people interact with social media and how those interactions shift across users, platforms, and moments in time. Through a series of personas, the installation examines the different ways people move through digital spaces based on their habits, needs, comfort levels, and relationships with technology. Rather than focusing only on platforms themselves, the work centers on the experience of using them.

Social media is often treated as universal, but it is not. For some, it offers connection, creativity, entertainment, and self-expression. For others, it becomes a source of information, routine, distraction, or background noise.

The installation invites viewers to reflect on the small interactions that shape social media use. A swipe, a post, a reaction, or a recommendation may seem minor, but together these moments influence attention, habits, and behavior. Ultimately, the project encourages viewers to consider their own relationship with social media and how it shapes communication, identity, and understanding.