Over the past several decades, the retail space has been undergoing a revolution. As of late, the orientation of the retail space has evolved from being product to consumer to experience driven. Our familiarity with digital environments have made us able to increase the total amount of information we are able to accept and process; and while many technological advances have been made, the brick and mortar shopping experience has struggled to evolve. As humans, we are social creatures, and we will never outgrow the in person shopping experience, entertainment and relationship building it provides.
The title of this experience is Retail (R)Evolution to represent the way that this industry is undergoing significant changes, while still maintaining the same experience. In the present day, the focus becomes the experience itself. Through extensive design research, I have found that there are opportunities to enhance—not disrupt—the brick and mortar experience through technological additions. Such additions will invite consumers into their brand narrative, allowing consumers to become coauthors with the brand through transparency, exclusivity, and customization.