Erasing the Stigma of Mental Health
Studies have shown that the rate of depression and anxiety is rapidly increasing among young Americans. Despite this rise in adolescent depression, there has not been an equal increase in mental health treatment. My senior thesis strives to address these problems in a healthy, holistic and positive way. I intend to demonstrate how product branding can be used to promote a healthy conversation, dispel embarrassing emotions, and encourage the development of community support networks.
At the core of my thesis is the Amudi line of jewelry. The Amudi brand is all about being in the moment and with those around you. What makes this jewelry so special is that you may purchase yoga inspired bracelets or necklaces made with natural crystals, that when worn signify not only your value for natural medicines and meditation but your support for those with depression and anxiety. The hope is that people will visibly have something in common and can feel comfortable getting to know those within this community.