Rebranding High School Sports Programs
High school sports programs often find themselves in trademark disputes with college or NFL teams due to logo appropriation. I intend to demonstrate how design can be used to establish the same strong emotional bonds that fans feel towards iconographic beloved professional logos while reflecting unique symbolism and character of a local high school.
By researching the brand identities of many collegiate and professional teams, I will study how symbolism, graphic style and branding are used to create brand identification. In particular, I will take a deep dive into Lincoln High School’s culture to create an identity that is unique to their sports program.