Sensory Stories
Love at first sight. Turn a blind eye. Out of sight, out of mind. What do all of these phrases have in common? One of the five senses: sight. For years, sight and visual communication have largely dominated the field of graphic design. Yet, this is not the only way to communicate messages and connect with our audiences. For instance, communicating to people with disabilities requires designers to rethink the way in which traditional principles of design—such as color, typography, semiotics, and so on—are being used. Utilizing multiple senses to create an immersive design experience allows us to enhance the message at multiple sensory levels and further engagement, understanding, and retention, as well as promoting inclusivity.
