Scott Ostdiek

Clothing has a unique ability to provide creative and emotional outlets for people. The clothing we wear influences our choices and behaviors. Clothing reveals our passions and desires.

Sense of belonging. Thats all we really want, to fit in and feel part of something larger. VITIA’s (Vee Shuh) goal is to be that something larger. 

VITIA, for me, represents this search to find that sense of belonging. Often an elusive search, I find it hard to connect with people or feel connected without the underlying thought of being an outsider. 

VITIA, meaning “flaws” in Latin, stems from this feeling and aims to fill that void for likeminded people. A community for people who feel they’re on the outside looking in.