Jerrod Easter

Athlete Branding

I am a Brand Designer.

Thesis Statement

Branding Athletes

Athletic footwear brands endorse promising players as a way promote their product lines while testing innovative shoe technologies. Effective brand strategies starts with the identifying a true, holistic and inspirational brand icon that will affect consumers needs, emotions, desires and dreams. For my thesis, I have chosen to create an emotional brand for the Milwaukee Bucks star forward, Giannis Antetokounmpo. Through extensive research into his life both on and off the court, I have chosen to highlight is exceptional path to stardom. The brand centers around a strong motivational call to action, “Go Achieve Your Dreams. Go Against the Competition. Go Above all Obstacles. Go Anywhere — Make History.”

Research Thesis »


Freelance Designer
Graphic Designer
Provide design solutions to clients and businesses in my community with an emphasis in brand identity, illustration, and photography.

Vivid Sign Co.
Graphic Designer
Design graphics for wide variety of clients ranging from small window decals to full-scale vehicle wraps.

Dads Attic Productions
Graphic Designer
Conceptualize and develop artwork for their game designs including all packaging and promotional assets.

Revolution Wraps
Graphic Design Intern
Designed graphics for a host of clients. Applications include cars, trucks, outdoor signage.


Go Achieve Your Dreams.-
Go Against the Competition.-
Go Above all Obstacles.-
Go Anywhere — Make History.-