Branding Athletes

Athletic footwear brands endorse promising players as a way promote their product lines while testing innovative shoe technologies. Effective brand strategies starts with the identifying a true, holistic and inspirational brand icon that will affect consumers needs, emotions, desires and dreams. For my thesis, I have chosen to create an emotional brand for the Milwaukee Bucks star forward, Giannis Antetokounmpo. Through extensive research into his life both on and off the court, I have chosen to highlight is exceptional path to stardom. The brand centers around a strong motivational call to action, “Go Achieve Your Dreams. Go Against the Competition. Go Above all Obstacles. Go Anywhere — Make History.”

Research Thesis »