Sustainable Farming
Genetic modification has been highly debated since Herbert Boyer and Stanley Cohen made the first GMO in 1973. While much debate still remains today over the long-term health effects of GM Crops outside of the United States, American farmers and food manufacturers have widely adopted genetically modified crops. The environmental benefits are too great to pass up. It is my belief that by creating a unified identity and campaign surrounding the environmental benefits of GM Crops farmers will be able to dispel misconceptions and consumers will be more inclined to buy GM Foods. I examined how other similar campaigns like “Got Milk” and “What’s For Dinner” have unified and benefited the industry in the hopes to apply the research findings to my final work. I chose to apply a personal outreaching theme to my campaigns in order to capture a variety of audiences.
