AJ Wiley


NFL Nature Week

For my senior thesis, I created an NFL Nature Week Concept. The National Football League is increasing its popularity in the midst of declaring a climate emergency. They earn an estimated $8.1 billion in annual revenue every year from ticket sales, merchandising, licensing and corporate sponsorships. They currently have “do-good” projects such as “NFL Crucial Catch” to fight cancer. This project raised $20 million annually. With the momentum the NFL has in our country along with our threat to our world, it felt appropriate to create this project.

NFL Nature Week is a week in the regular season where team would give back to the outdoors in their state. I redesigned each team’s logo which would be used as jersey badges the players would wear along with apparel and merchandise for the fans. A portion of ticket and apparel sales will be used to give money to an environmental cause or national park in that team’s state. Creating this concept top to bottom required a number of deliverables. Along with the logos, I created branding for the project, a commercial and 3 custom embroidered footballs. I was challenged as a creative to not only use design and illustration but also marketing, video, finance and environmental research.


Designed to promote Nature Week and be sold at games and the online shop.


Featuring Dallas Cowboys linebacker Luke Gifford.


Hand embroidered footballs for the online shop.


Unused Logos


AJ Wiley Design

– Created my own business focusing on branding, illustration and content creation
– Clients including Chris Burkard, Jamie O’Brien and Tim Halperin
– $600 raised for non-profit through stickers sales(World Vision, The Hope Venture)


Husker Football
Graphic Design Intern

– Creating content for @HuskerFBNation and @NEBRecruiting
– 400+ graphics made of/for Huskers in the NFL, present players and recruits
– Experiences running Husker Athletic Twitter Accounts during games
– Working hand in hand with Husker Athletic Coaches


YoungLife Apparel Designer

– Creating Graphic Tees for hundreds of high schoolers and leaders
– Experience creating and working within a brand to tell a story
– Creating new shirts every trip (3x a year)


Chris Burkard – Adventure Photographer- Alpaca Pin Design
Paramount Media House – Agency- Graphic Tee
Jamie O'Brien – Professional Surfer- Sticker Design
Tim Halperin – Musician- Cover Art

College Achievements

Art selected in UNL's 31st Undergraduate Exhibition-
2nd place in the 2019 Adobe Creative Jam-
Adidas Boost graphic selected to win a pair of Adidas Ultraboosts-
2 pieces selected for the Nebraska AIGA graphic design 2019 show-